Daily Forecast: Europe’s Economic Slowdown Affects Ad Spending Growth

Video by Daniel Caridi  |  Oct 7, 2019
Share
Topics
Digital Ad Spending
Europe

eMarketer junior forecasting analyst Nazmul Islam discusses our recently adjusted ad spending figures for Europe and the potential hit digital spend may take.

For more on ad spending trends in Europe and worldwide, subscribe to the eMarketer Daily Newsletter.

Related Charts & Analysis

Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
What would it take for advertisers to leave Facebook?
Article
What would it take for advertisers to leave Facebook?
US Audio Advertising Forecast 2021
Report
US Audio Advertising Forecast 2021
How much are we shopping on our smartphones, solving for identity, and where is 5G?
Audio
How much are we shopping on our smartphones, solving for identity, and where is 5G?
Mobile advertising is still king, but more industries are looking at nonmobile, thanks to CTV
Article
Mobile advertising is still king, but more industries are looking at nonmobile, thanks to CTV
Big swings in UK digital ad spending by industry, but retail pulls ahead
Article
Big swings in UK digital ad spending by industry, but retail pulls ahead
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Roku, Shopify partner to increase access to CTV ad campaigns
Article
Roku, Shopify partner to increase access to CTV ad campaigns
Advertisers report low confidence in most digital ad channels
Article
Advertisers report low confidence in most digital ad channels
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
US B2B tech ad spending increased by 50% in 2020
Article
US B2B tech ad spending increased by 50% in 2020
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Audio
Publisher takeaways, ads placed around news, and does targeting get too much credit?

Daily News

Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Amazon prioritizes search results for its own products above competitors, per The Markup report
Article
Amazon prioritizes search results for its own products above competitors, per The Markup report
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
HBO Max will reach nearly 80 million US viewers in 2021
Article
HBO Max will reach nearly 80 million US viewers in 2021
Gamers make up more than a third of the world’s population
Article
Gamers make up more than a third of the world’s population
How consumer sentiments toward Amazon and Walmart compare
Article
How consumer sentiments toward Amazon and Walmart compare
Gen Z has the travel bug this holiday season
Article
Gen Z has the travel bug this holiday season

Latest Reports

Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
US Holiday Shopping 2021
Report
US Holiday Shopping 2021
UK Neobank Emerging Features Benchmark 2021
Report
UK Neobank Emerging Features Benchmark 2021
Q3 2021 Digital Video Trends
Report
Q3 2021 Digital Video Trends
US Audio Advertising Forecast 2021
Report
US Audio Advertising Forecast 2021
Primary Care Disruptors
Report
Primary Care Disruptors
Canada Digital Video 2021
Report
Canada Digital Video 2021
Social Media Update Q3 2021
Report
Social Media Update Q3 2021
US Cash-Back Credit Card Emerging Features Benchmark 2021
Report
US Cash-Back Credit Card Emerging Features Benchmark 2021
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021

Popular on Insider Intelligence

US Holiday Shopping 2021
Report
US Holiday Shopping 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Amazon prioritizes search results for its own products above competitors, per The Markup report
Article
Amazon prioritizes search results for its own products above competitors, per The Markup report
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
HBO Max will reach nearly 80 million US viewers in 2021
Article
HBO Max will reach nearly 80 million US viewers in 2021
Gamers make up more than a third of the world’s population
Article
Gamers make up more than a third of the world’s population

"Behind the Numbers" Podcast

The Most Important Trends in Media: Smart products, multinetworking, and voice search
Audio
The Most Important Trends in Media: Smart products, multinetworking, and voice search
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
Audio
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Disrupting primary care, why value-based care is emerging, and your biometric baseline
Audio
Disrupting primary care, why value-based care is emerging, and your biometric baseline
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
Audio
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
Audio
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
AVOD's rapid emergence, reducing churn, and Disney+ with ads?
Audio
AVOD's rapid emergence, reducing churn, and Disney+ with ads?
How podcast listening has changed, Twitter's Ticketed Spaces expectations, and social media news
Audio
How podcast listening has changed, Twitter's Ticketed Spaces expectations, and social media news
A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise
Audio
A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise

Trending in United States

US Holiday Shopping 2021
Report
US Holiday Shopping 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Amazon prioritizes search results for its own products above competitors, per The Markup report
Article
Amazon prioritizes search results for its own products above competitors, per The Markup report
HBO Max will reach nearly 80 million US viewers in 2021
Article
HBO Max will reach nearly 80 million US viewers in 2021
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
Gamers make up more than a third of the world’s population
Article
Gamers make up more than a third of the world’s population