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As the coronavirus crisis has rapidly evolved, brands worldwide are facing a new and challenging reality. Supply chain disruptions, shipping delays, unexpected cash flow disturbances, remote-work precautions, changing consumer behavior and public unease—all are unforeseen outcomes that have caused businesses to reevaluate their marketing strategies.

If COVID-19 has taught digital marketers anything, it’s that customer relationships matter—and having a direct-to-consumer (D2C) marketing strategy is critical. But how do you connect on a deeper level with your customers when social distancing is the new norm?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

Watch this webinar and learn:

• How to personalize your marketing across email, mobile and web
• What successful brands are doing to navigate these uncertain times
• Why relationship-building is your brand’s best defense for COVID-19 and future economic downturns

PRESENTER

Joe McCarthy is director of performance marketing at Klaviyo. Joe leads several areas on the go-to-market team, including new customer acquisition and sponsorships. He has more than a decade of experience in digital marketing, most of which he spent helping ecommerce businesses grow. Talking marketing strategy is one of Joe's favorite pastimes. He loves to travel, is an avid foodie and he also loves to cook.