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The world is seeing monumental change, and there’s likely more to come. We know consumer attitudes and behaviors are shifting fast as new data comes to light. For instance, almost 50% of consumers worldwide said they will not visit shops “for some time” or “for a long time,” according to April research from GlobalWebIndex (GWI).
So what does this mean for marketing teams globally as lockdowns and restrictions begin to ease? Where should you be shifting your spend, and how can you prepare for what’s to come?
eMarketer was pleased to moderate a Tech-Talk Webinar featuring GlobalWebIndex’s Virna Sekuj, senior insights analyst, and Katie Gilsenan, consumer insights manager. They shared insights from GWI’s latest wave of research, conducted across 17 countries, including the US and UK, to help prepare marketers for the long road to normalcy.
Watch the webinar to learn:
Virna Sekuj is senior insights analyst at GlobalWebIndex. She leverages the wealth of data to help brands make more strategic decisions. Virna regularly authors off-the-shelf reports, infographics and blogs dissecting the latest trends.
Katie Gilsenan is consumer insights manager at GlobalWebIndex. Working as part of the trends team, Katie produces a wide range of assets including reports, blogs and infographics, with a particular interest in healthcare trends.