The data: Sixty-four percent of US adults track at least one health metric every day, according to a March survey by Naturepedic and North Star Inbound. Health tracking—whether that’s stepping on a scale, logging health data in an app,or using a smart device—is most common for weight (82%), steps and physical activity (72%), water intake (64%), and sleep duration (60%).

Why it matters: While health tracking can inspire consumers to change habits, it is also a burden to maintain. Among active users of a health-tracking device, 38% started or changed an exercise routine, 35% changed their diet, and 34% changed sleep schedules or bedtime, per the November 2025 New Consumer and Coefficient Capital survey.

But continued tracking can become burdensome. Fifty-three percent of people who use health apps say there are too many to keep track of, while 45% feel burnt out weekly from trying to stay on top of inputting information, per a December 2025 Talker Research survey. And 34% of those who tracked their health stopped because it made them feel worse mentally, including 19% who have stopped tracking more than once, per Naturepedic.

Implications for health and wellness brands: Repeated starts and stops in health tracking point to a push and pull between wanting to monitor health and finding the tracking burdensome. Brands that offer tracking features can give consumers more control over how much they engage rather than treating constant monitoring as the goal. Communications can focus on what the product helps consumers do, such as sleep better, stay active, or spot meaningful changes, rather than how many metrics they can monitor or how often they should check them.

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