That said, there are various customer service methods that they don't find very appealing. Interactive voice response systems is one of them: Nearly four in 10 respondents said they would "rather clean a toilet" than use that approach. Other unappealing methods included social, voice-enabled speakers like Amazon's Echo or Google Home and chatbots on mobile.
That's a good thing to know for retailers who have been experimenting with chatbots to help resolve consumer-facing issues, as well as for those who are looking to automated customer services to boost retail sales.
Nevertheless, if an experience is bad, it's bad. Separate data from the CMO Council, which echoed Aspect's sentiments, found that nearly half of internet users worldwide polled in Q4 2016 said they would stop doing business with a brand that frustrates them. By comparison, about one-third said they would send a complaint to the company.