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Podcast: CommerceNext's Scott Silverman Talks D2C Brands' Digital Investments

Audio by eMarketer Editors  |  Jul 10, 2019
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Podcast: CommerceNext's Scott Silverman Talks D2C Brands' Digital Investments
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eMarketer Podcast
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eMarketer principal analyst Andrew Lipsman talks with Scott Silverman, co-founder of retail conference CommerceNext, about how D2C brands and retailers are earmarking their digital investment dollars. Lipsman also weighs in on Brandless’s new CEO, Nordstrom being a “no-growth” retailer and Starbucks’s new tie-dye Frappuccino.

"Behind the Numbers" is sponsored by Salesforce. Listen in.

What Were the Leading Ecommerce Marketing Investment Priorities for Direct-to-Consumer Digital Retailers in North America During 2018? (% of respondents, Feb 2019)
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