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EMARKETER

Back-to-School Forecast 2025

Seasonal Back-to-School Spending Settles Into a Period of Muted Growth

Report by Sarah Marzano  |  Apr 22, 2025
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About This Report
Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.
Topics
Holiday & Seasonal Shopping
United States

Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.

This deck covers:

  • US retail and ecommerce sales forecasts for the 2025 back-to-school shopping season
  • Learnings from the 2024 back-to-school season
  • Data and insights to help brands, retailers, and marketers fine-tune 2025 back-to-school plans

This deck can help you develop commerce strategy and allocate budget for campaigns (retailers and brands)

authors

Sarah Marzano

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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