Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Electronics and software brands front-loaded their 2025 ad budgets, then hit the brakes in H2
Retail media’s offsite opportunities require measurement and careful planning
Brands want personalization at scale, but their data stack keeps getting in the way
The sound-on era: 3 trends shaping advertising in 2026
Marketers are still catching up to the future of media
Meta retreats from PG-13 label for Teen Accounts after MPA challenge
A leaked Amazon pitch deck makes the case for Rufus ads
Novo Nordisk adopts tiered subscription pricing playbook for Wegovy
FAQ on GTM engineering: Automating B2B's revenue growth potential in 2026
Retailers may need to add staff to improve customer experience
About
Asia-Pacific Ecommerce Forecast 2026
Regional Growth Diverges as East Asia Slows, and India and Parts of Southeast Asia Lead the World
Retail sales in Asia-Pacific will rise 4.9% in 2026, even amid tariff uncertainty and geopolitical risks. While the region no longer leads global retail ecommerce growth, it will remain the world’s largest (above 60% of worldwide total) and home to several of the fastest-growing markets. China is nearing 50% penetration, powered by instant and content-driven commerce, and momentum in India and Southeast Asia should sustain the region’s global lead through our forecast period.
Key Question: How quickly will retail and ecommerce sales grow in Asia-Pacific markets?
Key Stat: In Asia-Pacific, YoY retail ecommerce sales growth in 2026 will range from 21.5% in the Philippines to 4.7% in Japan.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Clients can find the full version of this chart later in the report.
authors
Man-Chung Cheung
Contributors
- Sky Canaves
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Vivian Dong
- Forecasting Analyst
- Wendy Malloy
- Director, Reports Editor
- Natalia Ramirez
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]