The news: The Apple Health app is getting a revamp, adding more personalized health recommendations, longevity insights, women’s health support, and lab test ordering. The redesigned Health app will be available later this year, starting with US users.

Here’s what’s new:

• Tailored health guidance. A “For You” section will use health data to deliver personalized advice, relevant videos and articles, and expert context. For example, a medical professional explaining a user’s LDL levels from a recently uploaded blood test and how to improve them.
• Health Age feature. A longevity tab pulls data from Apple devices, health records, and third-party tools to show factors shaping long-term health and estimate a user’s “health age” relative to their actual age. To access Health Age, users must have an Apple Watch.
• Perimenopause and menopause insights. The app already offered cycle tracking, but new features add educational articles, tips from clinicians, and alerts recommending when to consult a doctor based on logged data.
• Lab tests. Users can schedule and order more than 50 biomarker tests for $119 at Quest through the Health app or download recommended tests to discuss with their doctor.

Why it matters: Like Google/Fitbit and wearable makers Whoop and Oura, Apple is responding to consumer enthusiasm for apps that turn data into actionable guidance, with AI adding an extra layer of intelligence.

• 76% of US adult smartphone owners said they’d like an app that helps them understand their health over time, making it the most desired health app feature among those asked about in an October 2025 Verily survey.

Apple’s advantage over other tech and wearable companies could be its scale and accessibility. Apple Health comes preinstalled on iPhones and offers most of its newest features without an additional subscription. Among monthly health app users, 44% use Apple Health, well ahead of Google/Fitbit (27%), MyFitnessPal (21%), and Samsung Health (14%), according to EMARKETER’s January 2026 US Digital Health Survey.

Implications for health and tech companies: Apple and its rivals across tech and health are competing to build the most complete view of consumers’ health by creating platforms combining biometrics, medical records, lab results, access to experts, and AI-generated guidance. As health tracking and services like lab testing become commonplace, differentiation and adoption will hinge on whether actionable insights keep consumers engaged and improve their health decisions. Apple Health’s scale also makes it an appealing partner for health brands like Quest that may struggle to drive direct-to-consumer lab sales independently. Consumers already using Apple Health to monitor their wellness are likely to be more interested in purchasing lab tests than the broader population.