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EMARKETER

Apple, Alibaba team up to launch Apple Intelligence in China

Article by Grace Harmon  |  Feb 11, 2025
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Apple, Alibaba team up to launch Apple Intelligence in China
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Artificial Intelligence (AI)
Smartphones
China

The news: Apple is partnering with Alibaba to bring Apple Intelligence features to China, per The Information. The companies have submitted co-developed AI features for approval by Beijing’s cyberspace regulator.

China is Apple’s second-largest market, but the Big Tech company has faced difficulties in launching Apple Intelligence there due to AI model requirements and regulations.

Partnership challenges: Apple has been focused on finding a partner that can customize and redevelop its AI features for Chinese users.

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