For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand. It’s time to start treating them less as commodities and more like people.

In this eMarketer Tech Talk Webinar, “How Personalized Post-Purchase Emails Nurture Customer Loyalty,” Oracle Bronto’s senior commerce marketing analyst Greg Zakowicz discusses the importance of post-purchase messaging for customer retention.

In this webinar you’ll learn:

• Ways to segment your promotional sends to gain a better customer view
• Types of post-purchase messaging and why it’s so important
• Message metrics that impact your win-back strategy

Click here to download a PDF of the presentation

Greg Zakowicz is a senior commerce marketing analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution.