Amazon Makes Video Inventory Available to Outside DSPs

Amazon Makes Video Inventory Available to Outside DSPs

Audio by eMarketer Editors  |  Aug 13, 2019
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Amazon Makes Video Inventory Available to Outside DSPs
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Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.

US Programmatic Digital Display Ad Fees, 2018-2021 (billions, % change and % of nonsocial programmatic display spending)
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