This report is part of the EMARKETER AI Visibility Index, our proprietary offering that tracks how leading brands appear in AI-generated recommendations across key consumer and B2B industries. As AI plays a growing role in how consumers discover and compare products, these rankings reveal which brands are winning visibility in AI-driven recommendations.

This edition analyzes ChatGPT recommendations across 13 tech hardware and device product categories, measuring which brands AI recommends, how they rank against competitors, and how visibility changes over time. PRO+ subscribers can access the complete data set, including monthly updates and category-level breakouts, in the live dashboard.

The AI Visibility Index tracks 14 industries, each supported by a quarterly in-depth report. To learn more about how the AI Visibility Index can help your brand, including advisory insights that pinpoint what’s shaping your visibility, visit our AI Visibility Index hub.

Key Question: Which tech hardware and device brands achieved the highest ChatGPT visibility in Q3 2026?

Key Stat: Apple appeared in 32% of tech hardware and device recommendations in August, giving it a slight lead in mentions over Samsung.