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EMARKETER

50% of US drug launches in 2023 missed first-year revenue targets

Article by Rajiv Leventhal  |  Nov 12, 2024
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50% of US drug launches in 2023 missed first-year revenue targets
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Digital Health
United States

The news: Half of US pharmaceuticals launched in 2023 underperformed their first-year forecasts, while 39% overperformed, according to an analysis from Trinity Life Sciences.

  • Trinity compared the sales performance of new product launches relative to their pre-launch first-year revenue forecasts.

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