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Boost your brand and generate demand with media programs.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 9, 2026

Minimum Discount that Would Prompt US Holiday Shoppers to Buy an Item During Cyber Week, by Item Pricing, July 2026, (% of respondents in each group)

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Chart Title

Minimum Discount that Would Prompt US Holiday Shoppers to Buy an Item During Cyber Week, by Item Pricing, July 2026, (% of respondents in each group)

Publication Date

September 9, 2026

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Source information is only available to PRO subscribers.

Topics

Holiday & Seasonal Shopping Digital Shoppers & Buyers Promotions United States

Minimum Discount that Would Prompt US Holiday Shoppers to Buy an Item During Cyber Week, by Item Pricing, July 2026, (% of respondents in each group) | EMARKETER