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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 17, 2025

Shoppers Are Primarily Using AI Tools for Discovery, Research, and Comparison

Featured In

AI Commerce 2026 Perplexity appeals Amazon ban on its shopping agent amid the rise of AI mediated shopping Square boosts food and beverage sellers through ChatGPT and Claude discoverability

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Chart Title

Shoppers Are Primarily Using AI Tools for Discovery, Research, and Comparison

Publication Date

November 17, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

AI Commerce 2026 Perplexity appeals Amazon ban on its shopping agent amid the rise of AI mediated shopping Square boosts food and beverage sellers through ChatGPT and Claude discoverability

Topics

Artificial Intelligence (AI)Digital Shoppers & Buyers

Worldwide

Shoppers Are Primarily Using AI Tools for Discovery, Research, and Comparison | EMARKETER