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December 4, 2025
Americans’ Planned Holiday Spending Drops Dramatically From October to November in 2025, (planned holiday spending of US adults, Oct vs. Nov estimate, 2016-2025)
Methodology
Data is from the December 2025 Gallup report titled "Economic Confidence Slips: Holiday Spending Plans Plummet." 1,321 US adults ages 18+ living in all 50 states and the District of Columbia were surveyed during November 3‑25, 2025. Interviews were conducted via landline and cellular telephones, with interviews in Spanish for primarily Spanish‑speaking respondents. Each national adult sample included a minimum quota of 80% cellphone and 20% landline respondents, with additional minimum quotas by time zone. Numbers were selected through random‑digit dialing, and landline respondents were chosen randomly within households based on the next‑birthday method. Samples were weighted to correct for unequal selection probability, nonresponse, and dual landline/cell coverage, and to match national demographics by gender, age, race, Hispanic ethnicity, education, region, population density, party identification, and phone status (cell‑only/landline‑only/both and cell‑phone-mostly). Weighting targets were based on Current Population Survey figures for adults 18+, the National Health Interview Survey for phone status, and the average of the three most recent Gallup polls for party identification; population density targets were based on the 2020 census. Reported margins of sampling error include design effects from weighting.Chart Title
Americans’ Planned Holiday Spending Drops Dramatically From October to November in 2025, (planned holiday spending of US adults, Oct vs. Nov estimate, 2016-2025)Publication Date
December 4, 2025