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Boost your brand and generate demand with media programs.

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Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 15, 2025

Elements That Are Important to Media Buyers in Europe When Evaluating a Retail Media Network in the Same Retail Category, June 2025 (% of respondents)

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Chart Title

Elements That Are Important to Media Buyers in Europe When Evaluating a Retail Media Network in the Same Retail Category, June 2025 (% of respondents)

Publication Date

July 15, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Retail Marketing Retail Media

Europe

Elements That Are Important to Media Buyers in Europe When Evaluating a Retail Media Network in the Same Retail Category, June 2025 (% of respondents) | EMARKETER