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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 1, 2024

Gen Z and Millennials Are Most Likely to Compare Prices for Medications and Medical Services (% of US consumers, by generation, Dec 2023)

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Health Trends to Watch in 2025

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Chart Title

Gen Z and Millennials Are Most Likely to Compare Prices for Medications and Medical Services (% of US consumers, by generation, Dec 2023)

Publication Date

January 1, 2024

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Featured In

Health Trends to Watch in 2025

Topics

Health Healthcare Providers Prescription & OTC Drugs Insurance Digital Health United States

Gen Z and Millennials Are Most Likely to Compare Prices for Medications and Medical Services (% of US consumers, by generation, Dec 2023) | EMARKETER