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July 29, 2022

Marketing Professionals Worldwide Who Believe That the Media Industry Is in the Midst of Its Worst Ever Talent Crisis, by Region and Company Type, May 2022 (% of respondents in each group)

Marketing Professionals Worldwide Who Believe That the Media Industry Is in the Midst of Its Worst Ever Talent Crisis, by Region and Company Type, May 2022 (% of respondents in each group)

Note

Respondents were asked if "the industry is in the midst of its worst ever talent crisis."

Methodology

Data is from the July 2022 World Federation of Advertisers (WFA) and MediaSense report titled "Media's Got Talent." 400 marketing professionals worldwide were surveyed during May 2022. Respondents were from agencies (36%), brands (36%), publisher/platform/technology companies (12%) or other (16%) and held a position of Director or above (81%).