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August 11, 2021

US Buying Power*, by Race/Ethnicity, 2000-2025 (billions)

Description

In 2017, the race with the most buying power in the US was white, with over $10,000 in disposable personal income. People with Hispanic ethnicity had the second most buying power with almost $1,500 disposable personal income.

Note

Data was provided to Insider Intelligence by Selig Center for Economic Growth.

Methodology

Data is from an August 2021 Selig Center for Economic Growth, Terry College of Business, and The University of Georgia report titled "The Multicultural Economy 2021." Estimates are calculated by the Selig Center using national/regional economic models, forecasting, and data from various US government sources.

Featured In

Brands step up efforts to reflect diversity in their products and spending Spotlight: Hispanic Consumers 2022 Hispanic visibility in US media lacking even as group powers nation’s economy

Sources

Selig Center for Economic Growth

Share

Chart Title

US Buying Power*, by Race/Ethnicity, 2000-2025 (billions)

Publication Date

August 11, 2021

Sources

Selig Center for Economic Growth

Featured In

Brands step up efforts to reflect diversity in their products and spending Spotlight: Hispanic Consumers 2022 Hispanic visibility in US media lacking even as group powers nation’s economy

Topics

Consumer Behavior Black Hispanic Asian United States

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