July 27, 2021

Leading Elements of Customer Experience According to Marketing and Customer Experience Executives Worldwide, Feb 2021 (% of respondents)


Data is from a July 2021 Wipro and Designit Research report titled "When upheaval leads to elevation." 1,011 executives worldwide were surveyed during January-February 2021. Respondents were from companies in the retail, technology, healthcare, insurance, consumer goods/services, finance, and telecommunication services industries with company revenues of over $100 million located in North America (n=500), Europe (n=411), and Asia-Pacific (n=100). In addition, 22 executives were interviewed during December 2020-January 2021. Wipro is an IT company and Designit is a design company (a Wipro Company).