Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Oct 10, 2025
Nearly half of US marketers plan to invest in MMM over the next year
Article |
Oct 10, 2025
How McDonald's, bp, and Visa build in-store loyalty through digital experiences
Article |
Oct 10, 2025
The new rules of measurement: Looking beyond ROAS and the funnel
Article |
Oct 10, 2025
Messaging platforms like Snapchat, Facebook evolve into key channels for customer connection
Article |
Oct 10, 2025
Sora copycats expose a growing App Store scam economy
Article |
Oct 10, 2025
Consumers get a head start on holiday shopping
Article |
Oct 9, 2025
How Coach is brewing up experiences
Article |
Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
Article |
Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
Article |
Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 25, 2021
Do US Smartphone Users' Privacy Concerns Influence Their Actual Behavior Online? (% of respondents, Feb 2021)
Note
Respondents were asked, "To what extent do such concerns about online data privacy influence your actual behavior online?"Methodology
Data is from a March 2021 AppsFlyer and MMA Global report titled "Personal Data, Privacy, & Smartphones: The Marketer/Consumer Disconnect." 1,500 US smartphone users ages 13+ were surveyed during February 2021. Respondents were iPhone (n=1,000) and Android users (n=500). Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution & analytics. MMA Global is a trade association of marketers, martech, and media companies focused on the future of marketing.Featured In
Facebook rethinks its approach to privacyChart Title
Do US Smartphone Users' Privacy Concerns Influence Their Actual Behavior Online? (% of respondents, Feb 2021)Publication Date
March 25, 2021
