May 6, 2021

US Adults Who Agree They Have Started or Stopped Using a New Brand Because of Its Response to Racism/Racial Injustice*, by Demographic, April 2021 (% of respondents)


Data is from the May 2021 Edelman "2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America." 2,000 US adults were surveyed online during April 19-26, 2021. Data is nationally representative based on age, region, gender, and ethnicity.