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May 12, 2021
Leading Reasons Why US Adults Shop for Consumer Electronics Digitally vs. In-Store, March 2021 (% of respondents in each group)
Methodology
Data is from the May 2021 Quantilope "2021 Consumer Electronics Study." 800 US adults ages 18-69 were surveyed online during March 2021. The respondent base was representative of the general population. Portions of the study utilized implicit Single Association Test (SAT), implicit Multiple Association Test (MAT), and MaxDiff analysis.