June 17, 2020

Mobile Shopping App Performance Metrics Worldwide: Average User Acquisition Costs and Post-Install Action Rates, by App Category, April 2020

Description

This chart shows key performance benchmarks for shopping apps globally, including cost per install, cost per register, cost per purchase, install-to-register rates and install-to-purchase rates. The results are broken out for branded commerce apps, marketplace apps and value-add apps.