Alert

February 25, 2021

Areas that Will Be Important to Successful Customer Marketing at Their Company According to US B2C Marketing, Analytics and Privacy Professionals , Feb 2021 (% of respondents)

Share

Chart Title

Areas that Will Be Important to Successful Customer Marketing at Their Company According to US B2C Marketing, Analytics and Privacy Professionals , Feb 2021 (% of respondents)

Publication Date

February 25, 2021

Sources

Source information is only available to PRO subscribers.

Topics

Customer Experience Consumer Privacy & Security Marketing Management Trends Big Data United States

Related Charts & Analysis

Amazon’s people problem poses an existential threat to its customer experience

Amazon’s people problem poses an existential threat to its customer experience

Rising returns rates add to retailers’ woes

Rising returns rates add to retailers’ woes

Rethinking sales to lead with customer experience | Sponsored Content

Rethinking sales to lead with customer experience | Sponsored Content

Big-box retailers and legacy department stores rethink the beauty customer experience

Big-box retailers and legacy department stores rethink the beauty customer experience

The Daily: CDP success, meaningful customer metrics, and clothing sizes for all

The Daily: CDP success, meaningful customer metrics, and clothing sizes for all

Industry Voices with Lime’s Carolyn Rosebrough

Industry Voices with Lime’s Carolyn Rosebrough

How customer-centricity solves the customer experience gap | Sponsored Content

How customer-centricity solves the customer experience gap | Sponsored Content

Why Zara charging for online returns may backfire

Why Zara charging for online returns may backfire

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...

Layoffs are coming as companies focus on profitability

Layoffs are coming as companies focus on profitability

Spotlight: Reinvigorating the Voice of the Customer

Spotlight: Reinvigorating the Voice of the Customer

Industry Voices: CMOs Look Ahead with 3M’s Milena Oliveira

Industry Voices: CMOs Look Ahead with 3M’s Milena Oliveira

Restaurants turn to robots and automation as labor shortages continue

Restaurants turn to robots and automation as labor shortages continue

Tripadvisor: A case study of AI implementation in CX

Tripadvisor: A case study of AI implementation in CX

AI in Customer Experience

AI in Customer Experience

Daily News

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Streaming services are likely to win bigger share of upfront ad spending

Streaming services are likely to win bigger share of upfront ad spending

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

Regional and community banks can attract younger customers with digital experience

Regional and community banks can attract younger customers with digital experience

Latest Reports

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Canada Time Spent with Media 2022

Canada Time Spent with Media 2022

Digital Doctors 2022

Digital Doctors 2022

Mobile App Users and Monetization 2022

Mobile App Users and Monetization 2022

Spotlight: What Values-Driven Consumers Really Want

Spotlight: What Values-Driven Consumers Really Want

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Popular on Insider Intelligence

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

"Behind the Numbers" Podcast

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads

The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ...

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads ...

The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

Trending in United States

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

Streaming services are likely to win bigger share of upfront ad spending

Streaming services are likely to win bigger share of upfront ad spending

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space