Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

February 26, 2020

Change in Traditional vs. Digital Ad/Marketing Spending According to US CMOs, Feb 2012-Feb 2020 (% change)

Description

CMOs were asked the expected change in their traditional vs. digital ad/marketing spending in the next 12 months.

Share

Chart Title

Change in Traditional vs. Digital Ad/Marketing Spending According to US CMOs, Feb 2012-Feb 2020 (% change)

Publication Date

February 26, 2020

Sources

Source information is only available to PRO subscribers.

Topics

Marketing Spending

C-Level Executives

Daily News

Traditional TV still dominates daily media time

Traditional TV still dominates daily media time

Ferrero rethinks its portfolio as grocery consumption habits shift

Ferrero rethinks its portfolio as grocery consumption habits shift

Prime Day 2025: Shoppers gear up for bigger buys and longer browsing

Prime Day 2025: Shoppers gear up for bigger buys and longer browsing

Measurement challenges impede influencer marketing growth

Measurement challenges impede influencer marketing growth

IAB's new framework seeks to make game advertising easy

IAB's new framework seeks to make game advertising easy

Marketers stick with TikTok Shop despite its uncertain future

Marketers stick with TikTok Shop despite its uncertain future

Starbucks looks to appeal to health-conscious consumers

Starbucks looks to appeal to health-conscious consumers

Gen Z's affinity for store brands creates an opportunity for grocers

Gen Z's affinity for store brands creates an opportunity for grocers

Walmart's winning formula: How the retail giant stays ahead at 63

Walmart's winning formula: How the retail giant stays ahead at 63

CTAs lead the way in email engagement tactics

CTAs lead the way in email engagement tactics

Consumers grow more reliant on delivery platforms

Consumers grow more reliant on delivery platforms

Google’s Gemini goes global as Samsung’s AI engine for phones and wearables

Google’s Gemini goes global as Samsung’s AI engine for phones and wearables

Shopify integration could turn ChatGPT into a shopping tool, per report

Shopify integration could turn ChatGPT into a shopping tool, per report

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

AI chatbots are streamlining customer engagement, while creating new challenges

AI chatbots are streamlining customer engagement, while creating new challenges

Latest Reports

Social Video 2025

Social Video 2025

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Worldwide Social Network Users Forecast 2025

Worldwide Social Network Users Forecast 2025

Infopack: France 2025

Infopack: France 2025

D2C Ecommerce 2025

D2C Ecommerce 2025

Asia-Pacific Social Network Users 2025

Asia-Pacific Social Network Users 2025

Black Consumers’ Digital Habits 2025

Black Consumers’ Digital Habits 2025

10 Best Practices for B2B Event Marketing 2025

10 Best Practices for B2B Event Marketing 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Infopack: Germany 2025

Infopack: Germany 2025

The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

US TikTok Usage and Time Spent 2025

US TikTok Usage and Time Spent 2025

Retail & Ecommerce Earnings Q1 2025

Retail & Ecommerce Earnings Q1 2025

US Life Insurance Trends 2025

US Life Insurance Trends 2025

Future-Proofing Banking Through Customer-Centric Journeys

Future-Proofing Banking Through Customer-Centric Journeys

Popular on EMARKETER

YouTube’s TV push could make it a default platform for media and streaming replacement

YouTube’s TV push could make it a default platform for media and streaming replacement

Out-of-home, TV ads are most effective formats across metrics

Out-of-home, TV ads are most effective formats across metrics

X CEO Linda Yaccarino departs as the company faces another controversy

X CEO Linda Yaccarino departs as the company faces another controversy

Google revives publisher ad tech as AI dings referral traffic

Google revives publisher ad tech as AI dings referral traffic

Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

Brands must meet Gen Z in creator-led spaces

Brands must meet Gen Z in creator-led spaces

TikTok could develop a US specific app to curb a ban

TikTok could develop a US specific app to curb a ban

Retail media pain points fuel Topsort’s rapid adoption

Retail media pain points fuel Topsort’s rapid adoption

Prime Day 2025 is off to a solid start

Prime Day 2025 is off to a solid start

Spotify introduces automated podcast buying opportunities

Spotify introduces automated podcast buying opportunities

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

YouTube’s piracy problem costs streamers, Hollywood

YouTube’s piracy problem costs streamers, Hollywood

Traditional TV still dominates daily media time

Traditional TV still dominates daily media time

Ad employment falls again—but human expertise remains key to campaigns

Ad employment falls again—but human expertise remains key to campaigns

Ferrero rethinks its portfolio as grocery consumption habits shift

Ferrero rethinks its portfolio as grocery consumption habits shift

"Behind the Numbers" Podcast

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind ...

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers

What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the ...

From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers

From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of ...

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

Trending in United States

YouTube’s TV push could make it a default platform for media and streaming replacement

YouTube’s TV push could make it a default platform for media and streaming replacement

Out-of-home, TV ads are most effective formats across metrics

Out-of-home, TV ads are most effective formats across metrics

X CEO Linda Yaccarino departs as the company faces another controversy

X CEO Linda Yaccarino departs as the company faces another controversy

TikTok could develop a US specific app to curb a ban

TikTok could develop a US specific app to curb a ban

Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

Brands must meet Gen Z in creator-led spaces

Brands must meet Gen Z in creator-led spaces

Prime Day 2025 is off to a solid start

Prime Day 2025 is off to a solid start

Retail media pain points fuel Topsort’s rapid adoption

Retail media pain points fuel Topsort’s rapid adoption

Google revives publisher ad tech as AI dings referral traffic

Google revives publisher ad tech as AI dings referral traffic

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

Gen Z doesn't like streaming ads. Should marketers be worried?

Gen Z doesn't like streaming ads. Should marketers be worried?

Traditional TV still dominates daily media time

Traditional TV still dominates daily media time

Spotify introduces automated podcast buying opportunities

Spotify introduces automated podcast buying opportunities

Prime Day 2025: Shoppers gear up for bigger buys and longer browsing

Prime Day 2025: Shoppers gear up for bigger buys and longer browsing

Ad employment falls again—but human expertise remains key to campaigns

Ad employment falls again—but human expertise remains key to campaigns