Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

December 13, 2019

Who Do US Creative/Strategic Planners Think Should Be Responsible for the Research Process When Developing Creative? (% of respondents, April 2019)

Who Do US Creative/Strategic Planners Think Should Be Responsible for the Research Process When Developing Creative? (% of respondents, April 2019)

Description

Creative/strategic planners were asked who should be responsible for the research process when developing creative. Responses include marketer/advertiser, market research partner, creative agency, media agency and digital agency.