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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 12, 2019

How Do US Internet Users Engage With Retailers? (% of respondents, by retailer type, Nov 2018)

How Do US Internet Users Engage With Retailers? (% of respondents, by retailer type, Nov 2018)

Description

A significant number of consumers in the US keep up with physical stores through offline resources like advertising circulars and direct mail, such as catalogs. The most popular way for consumers to stay in touch with retailers through digital means is by subscribing to emails. Online-only retailers ... are more likely to engage their consumers through mobile apps than other retailers.