In What Categories Do US Parents* Have Subscriptions? (% of respondents, Nov 2018)
Data was provided to eMarketer by Digitas.
Data is from the January 2019 Digitas report titled "The Subscriber's Dilemma: From 'More Please' to 'No Thanks'" conducted by The Harris Poll. 2,020 US internet users ages 18+ were surveyed online during November 8-12, 2018. 1,461 respondents currently have a subscription.