Tuesday, May 27, 2014
eMarketer: Emerging Markets Drive Twitter User Growth Worldwide
More than 40% of worldwide Twitter users will be in Asia-Pacific by 2018
NEW YORK, NY and LONDON, UK (May 27, 2014) — Twitter’s user base will increase 24.4% in 2014, according to eMarketer’s first-ever forecast of worldwide Twitter users. The social media property’s user growth will continue with double-digit gains through 2018, eMarketer estimates, and there are significant opportunities for Twitter to increase its audience across emerging markets.
From a regional standpoint, eMarketer estimates that the number of Twitter users in Asia-Pacific has already eclipsed North America and Western Europe by a wide margin — even considering that our figures exclude China due to the country’s ban on the site. In 2014, the Asia-Pacific region will account for 32.8% of all Twitter users, eMarketer estimates, compared to 23.7% in North America, the second-largest region for Twitter users. By 2018, Asia-Pacific will have more than 40% of the world’s Twitter users, more than doubling North America’s share. If China is on the Twitter map by that point, Asia-Pacific’s share is likely to be significantly higher. In 2018, we project, Twitter will grow more than 10% to reach nearly 400 million users globally.
Read the full press release for eMarketer’s first-ever estimates for worldwide Twitter users.
For more information:
Director, Public Relations