Wednesday, June 11, 2014
eMarketer: Worldwide Smartphone Usage to Grow 25% in 2014
A majority of the population in nine different countries will have adopted smartphones by the end of 2014
NEW YORK, NY and LONDON, UK (June 11, 2014) — Consumers around the world are rushing into the embrace of the smartphone market, according to new figures from eMarketer on mobile usage globally. By the end of this year, we predict, 1.76 billion people will own and use smartphones monthly, up more than 25% over 2013.
Just under a quarter of the world’s total population will use smartphones this year, and by 2017, more than a third of all people around the globe will be smartphone users. eMarketer’s estimates for smartphone users account for the number of individuals who own and use smartphones, regardless of the number of smartphones each of those individuals might have.
The total figure does not tell the entire story of global smartphone usage, and advanced handsets have already saturated more than half the population in many countries, or will in the next few years.
Read the full press release for eMarketer’s latest figures on global smartphone users.
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Director, Public Relations