Thursday, June 12, 2014
eMarketer: US TV Ad Market Still Growing More Than Digital Video
Television ad dollars to outpace digital video six-to-one in 2018
NEW YORK, NY (June 12, 2014) — Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth this year, according to new figures from eMarketer. Digital video will increase 41.9% this year, we project, reaching $5.96 billion, while TV advertising in the US will grow 3.3% to hit $68.54 billion.
Due to the two media’s varied stages of maturity, growth rates between TV, with its well-established market, and digital video, more recent on the scene but becoming increasingly prominent, will trend in different directions. The uptick in usage on digital devices is an important contributor to growth in ad spending for these sectors, but by no means will carry enough momentum to overtake the TV market in the near future.
Read the full press release for eMarketer’s latest figures on US TV and digital video ad spending.
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Director, Public Relations