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Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year

Will capture 2% of social network ad dollars in US

New York, NY (September 6, 2016) — After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Worldwide, it will generate $366.69 million in ad revenues this year, with that figure jumping to $935.46 million in 2017.

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Douglas Clark
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dclark@emarketer.com

Posted on September 6, 2016.