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Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018

April 11, 2018 (New York, NY) – Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more than half of all digital display spending by US marketers. This year, they will allocate $32.90 billion to native digital display ads, up 31.0% over 2017.

In 2018, 58.3% of US digital display spending will be for native placements, which match the form, function and feel of the content in which they appear. That’s up from 54.0% in 2017.

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Douglas Clark, PR Director

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dclark@emarketer.com

Posted on April 11, 2018.