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eMarketer: Mobile Ad Dollars Shift to Search Apps

Google loses share of $9 Billion US mobile search market; Yelp emerges from the pack

NEW YORK, NY (June 5, 2014) – Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, we estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market.

eMarketer’s definition of mobile search advertising includes paid ads served by search engines, search applications and carrier portals to all mobile devices, including smartphones and tablets.

As smartphone and tablet usage continues to increase, users are becoming more sophisticated, blurring their mental division between browsers and apps. Mobile marketers are responding to the fact that mobile search behavior is becoming less comparable to its desktop/laptop counterpart, and as a result, the market for mobile search advertising continues to fragment.

Read the full press release for eMarketer’s latest figures on US mobile search spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on June 5, 2014.