eMarketer Webinar: Best Practices for Email Marketing

To listen and watch playback of the webinar, Best Practices for Email Marketing, click here. You can view the PowerPoint deck below.

Key takeaways include:

• Building and keeping an effective list
• Creating relevant emails using segmentation and targeting
• Succeeding at customer acquisition and retention
• Benefits of automation
• Moving beyond the email silo by adding other communications to the mix

About David Hallerman

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Sponsored by Lyris.