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eMarketer: UK Mobile Ad Spending to Pass the £2 Billion Mark This Year

Spending on mobile advertising to overtake print in 2015

LONDON, UK (July 01, 2014) — Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile to claim almost 40% of total paid media spending in the UK.

Read the full press release for eMarketer’s latest figures on UK digital ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on July 1, 2014.