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eMarketer Forms Customer Advisory Board to Consult on Product Evolution

NEW YORK, NY (July 31, 2014) — eMarketer is pleased to announce the formation of its inaugural Customer Advisory Board, a group of more than 40 customers carefully selected to participate in comprehensive learning sessions about their usage of eMarketer and to provide input on a stream of product improvements.

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“The Customer Advisory Board will provide vital feedback as we seek to create a more personalized, dynamic and useful service for our clients who are trying to navigate evolving marketing trends and data in a digital world,” said Geoffrey Ramsey, eMarketer chairman and chief content officer.

Board members will provide critical insights into their usage, participate in product testing, assess product prototypes and participate in a Board meeting in Fall 2014.

The Board includes the following members:

  • Andrea Andreutti, Head of Digital Marketing, Samsung Italia
  • Meghaan Blauvelt, Lead Digital Strategist, Nestle US
  • Courtney Bott, Senior Director, Digital Marketing, The E.W. Scripps Co.
  • Adam Broitman, Vice President, MasterCard
  • Rick Bruner, Vice President, Research and Analytics, Specific Media
  • Jon Budd, Senior Group Manager, New Media, Hyundai Motor America
  • Hana Burney, Senior Analyst, ZenithOptimedia
  • Brian Buser, Senior Mobile Marketing Manager, Wal-Mart
  • Jim Candor, Chief Strategy Officer, AccuWeather
  • Sarit Chalamish, ‎Director, Consumer Insights, Borderfree
  • Jacqueline Chan, Global Online Director, WOOX Innovations
  • Amie Crawford, Business Development Manager, iProspect
  • Rebecca Duvall, Senior Manager, Sales Strategy, Millennial Media
  • Gary Edgar, Director of Digital Strategy, APEX Public Relations, and Managing Director, Ruckus Communications
  • Alessandro Fonseca, Senior Territory Manager DPS Latin America, Adobe Brazil
  • Tamara Gardellis, Senior Planner, R/GA
  • Alessio Gianni, Social Media and Digital Marketing Director, Barilla
  • Roly Gupta, Global Consumer Insights Lead, LinkedIn
  • Ruth Hamilton, Senior Research Analyst, VML
  • Jason Kuperman, Vice President, Omnicom Digital, Asia-Pacific, India, Middle East and Africa, Omnicom Group
  • Joanna Lysak, Insight Executive, Unruly
  • Isabel Menendez, COO/Operations Manager, Clarus Digital
  • Andrew Mills, Research and Information Supervisor, The Walt Disney Co.
  • Dario Okrent, Director, Ecommerce, El Palacio de Hierro
  • Samantha O’Neil, Senior Vice President, Integrated Marketing, Fidelity Investments
  • Tim Perzyk, Head of West/Central US Research and Sales Analytics, Twitter
  • Martha Rabin, Senior Director, Knowledge Services, Visa
  • Jose Maria Rivas, Digital Metrics Manager, Televisa Interactive Media
  • Jessica Roedersheimer, Digital Analyst, The E.W. Scripps Co.
  • Jeffrey Rohrs, Vice President, Marketing Insights, ExactTarget
  • Dan Rubin, Executive Director, Digital Strategy, Meredith Xcelerated Marketing
  • Bickey Russell, Head of Agency Development, SEM and Performance, SMB Revenue, Google
  • Nuria Santamaria, Multicultural Strategy, Twitter
  • Silvia Sartori, Digital Marketing Manager, Barilla
  • Jane Schactel, Global Head of Mobile and Technology Strategy, Facebook
  • Doug Schwegman, Director of Market Intelligence, CyberSource (a Visa Company)
  • Jonathan Silber, Lead, Global Business Strategy, Google
  • Gwen Throckmorton, Industry Manager, Global Marketing Solutions, Facebook
  • Marja-Leena Tuomola, COO, Sanoma Digital-Finland
  • Kai Wagner, Digital Communications, Red Bull
  • Lisa Watson, Commercial Business Development Manager, HP Graphics Solutions Business, Asia-Pacific and Japan, Hewlett-Packard Singapore
  • Brian Yam, Director, Business Management and Merchandising, CBC

eMarketer looks forward to working closely with Board members in ongoing product development efforts.

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Contact:
Geoffrey Ramsey
Chairman and Chief Content Officer
Tel. 646-863-8807

Posted on July 31, 2014.