Thursday, May 8, 2014
eMarketer: US Mobile Travel Sales to Increase 60% in 2014
As tablets and smartphones proliferate, online travel bookings shift to mobile
NEW YORK, NY (May 8, 2014) — As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to new figures from eMarketer. Mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013, according to eMarketer’s latest estimates, and will increase another 59.8% this year to reach $26.14 billion.
On the strength of a 31.6% compound annual growth rate (CAGR) between 2013 and 2018, mobile travel sales will jump to $64.69 billion by 2018, our forecast projects.
In 2014, eMarketer estimates that mobile travel sales will account for 18% of all digital travel sales, which also include bookings made on desktops and laptops. By 2018, mobile’s share will increase to reach 37% of all digital travel sales. All of the growth in digital travel is coming from mobile, and beginning in 2014, travel sales via desktops and laptops will decline slightly year over year throughout our forecast period.
Read the full press release for eMarketer’s latest figures on US mobile travel sales.
For more information:
Director, Public Relations