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eMarketer in the News February 2-15, 2013

1-29-2013 3-13-42 PM

The Wall Street Journal – Why Credit Card Companies Need Some Madison Avenue Style
February 7, 2013 – The opportunity here is massive — total real-world (not online) retail commerce is $4 trillion a year in the U.S., and eMarketer just reported that mobile advertising is expected to increase by 180 percent in the coming year to reach $4 billion. Read more.

The Wall Street Journal Americas – Brasileiros Reinam Nas Redes Sociais
February 4, 2013 – Segundo a pesquisadora eMarketer Inc., os gastos com publicidade on-line no Brasil vão dobrar nos próximos quatro anos, para US$ 4 bilhões. Até agora, os consumidores brasileiros vêm mostrando uma disposição incomum para fazer compras on-line com cartões de crédito. Read more.

Financial Times – AOL Revenues Grow After Eight Years
February 8, 2013 – AOL’s global display ad revenues were flat in the quarter, with domestic display ad revenues down 3 per cent. In contrast, the overall US display advertising market increased 21.5 per cent in 2012, according to research firm eMarketer. Read more.

Associated Press – Live Action: Twitter Grabs Super Bowl Spotlight
February 4, 2013 – Research firm eMarketer estimates that Twitter will book advertising revenue of $545.2 million this year, up 89 percent from 2012. Next year, worldwide ad revenue is expected to hit $807.5 million, a 48 percent increase from 2013. Read more.

Advertising Age – Millennial Media In Talks to Acquire Mobile Ad Buying Platform Metaresolver
February 11, 2013 – The real-time display market is expected to grow 72% in 2013 to account for 19% of all digital display ads sold, according to eMarketer. Mobile is a very small slice of that, but the mobile ad industry is moving in a similar direction. Read more.

Advertising Age – Twitter’s Purchase of Bluefin Labs: A Play to Make Social-TV Craze Into a Business
February 4, 2013 – The BlueFin guys also make incredible data visualizations of social conversation, which will no doubt start showing up in Twitter sales decks. Twitter is on track to take in $545.2 million in ad revenue this year and $807.5 million in 2014, according to an eMarketer estimate. Read more.

Advertising Age – Google Revamps AdWords In Bid to Boost Mobile Ad Revenue
February 6, 2013 – eMarketer projects Google has a 93.3% share of the $1.99 billion U.S. mobile search ad market – a $1.86 billion haul. Spending on mobile search ads domestically is expected to jump 55% to $3.6 billion next year, with Google holding down a 92.4% share. Read more.

Advertising Age – Facebook Lays Groundwork For Ad Network Off The Social Site
February 11, 2013 – Facebook is a growing power in display advertising. The company is expected to bring in nearly $2.7 billion in 2013, well ahead of Yahoo’s $1.4 billion and close to Google’s $3.2 billion, according to eMarketer. Read more.

Advertising Age – Twitter Hires Its First Research Chief From Google
February 1, 2013 – eMarketer predicts that Twitter will take in $545.2 million in revenue this year, but in order to cross over into the 10-figure threshold, it will likely need to articulate the value of its ad products in terms all media buyers are versed in, and that’s where a research chief like Mr. Graham comes in. Read more.

USA Today – Two Years Later, AOL and HuffPost Like the Connection
February 10, 2013 – Despite its recent revenue growth, AOL still faces hurdles. It lost share in the overall U.S. digital ad market in recent years, according to industry tracker eMarketer. AOL had a 2.5% share of all U.S. digital ad revenue in 2012, down from 2.8% in 2011 and 3.3% in 2010. Read more.

AFP – Global Ecommerce Sales Topped $1 tn in 2012: Study
February 5, 2013 – But for 2013, the Asia-Pacific region is likely to be number one with 30 percent growth, which would bring the market to $433 billion, eMarketer said. Read more.

Mashable – Ecommerce Sales Topped $1 Trillion Worldwide in 2012
February 5, 2013 – Global ecommerce sales passed $1 trillion in 2012 for the first time ever, fueled by growth in North America and the Asia-Pacific region, according to a new report from eMarketer. North America sales increased 13.9% year-over-year to about $365 billion and Asia-Pacific sales increased by 33% to about $332 billion. Read more.

Bloomberg – Google Rises to Record on Investor Optimism on Growth Prospects
February 2, 2013 – Google had more than 41 percent of all digital ad revenue in the U.S. in 2012, according to eMarketer. In mobile, Google holds a 53 percent share, compared with 8.4 percent for Facebook. Google dominates the U.S. search-based advertising market, with a 75 percent share, according to eMarketer’s estimates. Read more.

Bloomberg – Yahoo CEO Mayer to Cement Facebook Ties While Pushing Mobile
February 13, 2013 – This year, Yahoo’s share of the U.S. market will slip to 8 percent, from 9.3 percent in 2012, according to researcher eMarketer. Google Inc. will widen its lead to 18 percent from 15 percent last year, while Facebook will advance to 15 percent from 14 percent. Read more.

Bloomberg – Yahoo Links Up With Google to Put Ads on Finance, News Sites
February 7, 2013 – Google will retain its lead in the $17.7 billion U.S. market for display ads this year, with an 18 percent share, while Facebook Inc. will have 15 percent and Yahoo will slip to 8 percent, eMarketer estimates. Read more.

CNBC – Instagram Change May Help It Finally Make Money
February 6, 2013 – While the mobile platform is where Instagram is likely to focus its advertising opportunity, web expansion gives the company an easy way to possibly create ad revenue, said Debra Williamson, a social media advertising analyst for eMarketer. Read more.

Billboard – Business Matters: Pandora Pauses, But Internet Radio on the Rise
February 7, 2013 – The entire Internet radio market got a favorable forecast in a new report by eMarketer. The research house projects U.S. monthly Internet radio listeners will rise from 132.6 million in 2012 to 176.5 in 2016. That will mean by 2016 nearly 54% of the U.S. population and more than 67% of Internet users will be listening to personalized Internet radio or an online simulcast of a broadcast radio station. Read more.