Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, Australia
Geography:
Overall
Performance Metrics
by Device
Order Growth
Order Share
Shopping Cart Abandonment Rate
Social Traffic Share
Traffic Growth
Traffic Share
Geography:
Australia
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Retail Ecommerce Performance Metrics, Australia & New Zealand

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Sales growth
6.0%
80.0%
70.0%
52.0%
68.0%
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Order growth
11.0%
0.0%
9.0%
5.0%
16.0%
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Traffic growth
18.0%
9.0%
3.0%
7.0%
4.0%
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Average order value
$110.30
$195.61
$182.80
$167.78
$160.47
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Average spend per visit
$1.97
$3.80
$3.14
$3.59
$3.19
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Average discount rate
20.0%
21.0%
19.0%
23.0%
21.0%
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Social traffic share
4.0%
4.0%
4.0%
4.0%
4.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the April 2020 Salesforce Commerce Cloud report titled Q1 2020 Shopping Index. Behavioral data from more than 1 billion shoppers (1.9 billion visits) worldwide interacting with 1,047 sites across 34 countries were analyzed during Q1 2018-Q1 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.