Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, Australia
Geography:
Overall
Performance Metrics
by Device
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
Geography:
Australia
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Retail Ecommerce Performance Metrics, Australia & New Zealand

TimeframeQ4 2018Q1 2019Q2 2019Q3 2019Q4 2019
Sales growth
16.0%
5.0%
7.0%
11.0%
8.0%
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Order growth
60.0%
66.0%
36.0%
51.0%
17.0%
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Traffic growth
66.0%
77.0%
54.0%
50.0%
19.0%
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Average order value
$114.50
$109.18
$116.10
$119.58
$118.66
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Average spend per visit
$2.54
$1.98
$2.27
$2.09
$2.57
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Average discount rate
22.0%
19.0%
20.0%
19.0%
23.0%
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Social traffic share
4.0%
4.0%
4.0%
4.0%
4.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the March 2020 Salesforce Commerce Cloud report titled Q4 2019 Shopping Index. Behavioral data from more than 500 million shoppers (1.9 billion visits) worldwide interacting with 1,037 sites across 35 countries were analyzed during Q4 2017-Q4 2019. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.