Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, Australia
Geography:
Overall
Performance Metrics
by Device
Order Growth
Order Share
Shopping Cart Abandonment Rate
Social Traffic Share
Traffic Growth
Traffic Share
Geography:
Australia

Retail Ecommerce Performance Metrics, Australia & New Zealand

TimeframeQ2 2019Q3 2019Q4 2019Q1 2020Q2 2020
Sales growth
42.0%
44.0%
46.0%
52.0%
140.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Order growth
11.0%
19.0%
17.0%
23.0%
125.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Traffic growth
11.0%
9.0%
21.0%
18.0%
52.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Average order value
$166.32
$163.17
$169.59
$161.23
$174.69
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Average spend per visit
$3.00
$2.72
$3.24
$2.83
$4.73
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Average discount rate
15.0%
12.0%
13.0%
12.0%
14.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Social traffic share
5.0%
5.0%
6.0%
6.0%
6.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.