Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, Australia
Geography:
Overall
Performance Metrics
by Device
Average Visit Duration
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
by OS
Mobile Order Share
Mobile Traffic Share
Geography:
Australia
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Retail Ecommerce Performance Metrics, Australia & New Zealand

TimeframeQ1 2018Q2 2018Q3 2018Q4 2018Q1 2019
Sales growth
29.49%
21.63%
16.67%
18.20%
13.20%
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Order growth
31.88%
42.60%
17.20%
25.15%
18.64%
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Traffic growth
15.02%
22.13%
25.81%
21.32%
18.70%
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Average order value
$120.53
$108.99
$121.50
$116.90
$115.13
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Average spend per visit
$2.07
$2.23
$1.81
$2.32
$1.96
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Average visit duration
4.39
4.63
4.13
4.70
4.27
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Average discount rate
18.06%
20.01%
19.10%
22.72%
20.24%
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Free shipping order share
62.00%
70.19%
62.48%
61.32%
59.07%
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Social traffic share
4.31%
4.10%
3.31%
4.67%
5.29%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the May 2019 Salesforce Commerce Cloud (formerly Demandware) report titled Q1 2019 Shopping Index. Behavioral data from more than 500 million shoppers (1.4 billion visits) worldwide interacting with 1,045 sites across 37 countries were analyzed during Q1 2017-Q1 2019. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.