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Sports Converged TV Ad Spending
Source: EMARKETER Forecast, May 2026 - May 2026
Note: includes linear TV and connected TV video ad spending on sports programming per calendar year; includes live broadcasts and time-shifted viewing (e.g., DVR playback, authenticated replays); excludes esports
Additional Note: Sports ad spending includes live sports games, official league events such as drafts and combines, and related shoulder programming tied to these events. Standalone studio shows and highlight programs are excluded.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.