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AI-Driven Retail Ecommerce Sales
Source: EMARKETER Forecast, July 2026 - July 2026
Note: includes products or services ordered via a general-purpose AI platform (directly within or originating from the platform via an attributable link), via a retailer’s site or app during a shopping session involving the retailer’s embedded AI shopping assistant (e.g., Amazon’s Alexa for Shopping), or via a specialized third-party AI shopping assistant (e.g., BuyScout)
Additional Note: Examples of general-purpose AI platforms include ChatGPT, Google Gemini, and Perplexity, as well as AI-powered browsers and conversational search interfaces such as Google’s AI Mode. Examples of retailer-native AI assistants include Amazon’s Alexa for Shopping and Walmart’s Sparky. Retail ecommerce sales include products or services ordered using the internet, regardless of the method of payment or fulfillment. Travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, and gambling and other vice goods sales are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.