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Events
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Explore our Research →The big answers: EMARKETER Daily quiz
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Sep 16, 2025
App activation rates much higher with identified users
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Sep 16, 2025
As TikTok deal looms, what happens to the algorithm?
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Sep 16, 2025
JPMorgan’s data-sharing deal with Plaid legitimizes fee model
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Sep 16, 2025
YouTube reigns supreme in crowded streaming wars
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Sep 15, 2025
China’s probe on Nvidia shakes AI’s foundation
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Sep 15, 2025
Black Friday marketing guide: Value, loyalty, and AI tools
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Sep 15, 2025
Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows
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Sep 15, 2025
What the Amazon and Netflix ad alliance means for commerce media’s future
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Sep 15, 2025
US healthcare workers feel undervalued, eye new roles
Article |
Sep 15, 2025
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Our Methodology
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Source: EMARKETER Forecast, September 2025 - September 2025
Note: internet users of any age who listen to or watch a podcast via digital stream or direct download on any device at least once per month
Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual elements are required, the content is considered a video program. Internet users who listen to or watch podcasts via video platforms (e.g., YouTube) are included.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.