Products

Note: All years converted to US dollars using average 2025 exchange rates; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: EMARKETER benchmarks its Malaysia total retail sales figures against data from the Department of Statistics Malaysia, for which the last full year measured was 2024.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Digital audio ads have an audience. Marketers just can't prove it yet

Every generation wants the same thing from loyalty programs

Evolution or alarm? What Starbucks' revamped loyalty program says about keeping customers engaged

TikTok’s global head of creators joins Nubank

Bank of America’s digital prowess keeps growing

Truist advances its open banking infrastructure

Marriott and United show how to market across the full travel journey

Amazon retail media marketers are laser-focused on ROI

Meta tightens Facebook rules to favor original content and protect creator value

Amazon uses Big Spring Sale to capture home and wellness spend

About

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries