The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies

The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies

Audio by Marcus Johnson  |  Oct 16, 2019  |  2 min read
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The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies
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eMarketer Podcast
Digital Ad Spending
United States

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?

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