The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies

The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies

Audio by Marcus Johnson  |  Oct 16, 2019  |  2 min read
noad
Download
The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies
Share
Topics
eMarketer Podcast
Digital Ad Spending
United States
noad

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?

noad

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.

noad

Related Charts & Analysis

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce
Article
The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce
The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash
Audio
The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash
YouTube Isn't as Big as Most Analysts Thought—What that Meant for eMarketer's Estimates
Article
YouTube Isn't as Big as Most Analysts Thought—What that Meant for eMarketer's Estimates
Rebalancing Ad Spend During COVID-19: Finding Your Audience on Connected TV | Sponsored Content | Tech-Talk Webinar, Live April 16
Video
Rebalancing Ad Spend During COVID-19: Finding Your Audience on Connected TV | Sponsored Content | ...
Effective, and Noneffective, Ads During the Coronavirus Outbreak
Audio
Effective, and Noneffective, Ads During the Coronavirus Outbreak
US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020
Article
US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020
Prior Assumptions About 2020 TV Ad Spend Growth May Shift in Light of Pandemic
Article
Prior Assumptions About 2020 TV Ad Spend Growth May Shift in Light of Pandemic
The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19
Audio
The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19
COVID-19 Impact: China
Video
COVID-19 Impact: China
COVID-19’s Impact on Businesses and Consumers in Latin America
Article
COVID-19’s Impact on Businesses and Consumers in Latin America
US Mobile Ad Spend in 2019 Was Lower than Previously Estimated
Article
US Mobile Ad Spend in 2019 Was Lower than Previously Estimated
Social Media Update Q1 2020
Report
Social Media Update Q1 2020
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
Audio
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic
Article
More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic
In Crisis, UK Consumers Trust Established Organizations for Information
Article
In Crisis, UK Consumers Trust Established Organizations for Information

Latest Reports

Social Media Update Q1 2020
Report
Social Media Update Q1 2020
Q1 2020 Digital Video Trends
Report
Q1 2020 Digital Video Trends
Direct-to-Consumer Brands 2020
Report
Direct-to-Consumer Brands 2020
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Report
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Collaboration Tools to Connect Your Teams
Report
Collaboration Tools to Connect Your Teams
Political Content on Social Media 2020
Report
Political Content on Social Media 2020
French Canada 2020
Report
French Canada 2020
Top 10 US Ecommerce Companies 2020
Report
Top 10 US Ecommerce Companies 2020
Top 10 Tech Trends for 2020
Report
Top 10 Tech Trends for 2020
Influencer Marketing and the Path to Purchase
Report
Influencer Marketing and the Path to Purchase
US Millennials 2020
Report
US Millennials 2020
Customer Experience 2020
Report
Customer Experience 2020
US Subscription Video Landscape 2020
Report
US Subscription Video Landscape 2020
UK Holiday Season Shopping 2019
Report
UK Holiday Season Shopping 2019
Location Intelligence 2020
Report
Location Intelligence 2020

Popular on eMarketer

Q1 2020 Digital Video Trends
Report
Q1 2020 Digital Video Trends
Social Media Update Q1 2020
Report
Social Media Update Q1 2020
How Advertisers Are Responding to the Coronavirus Crisis
Article
How Advertisers Are Responding to the Coronavirus Crisis
The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19
Audio
The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19
Effective, and Noneffective, Ads During the Coronavirus Outbreak
Audio
Effective, and Noneffective, Ads During the Coronavirus Outbreak
How Will the Coronavirus Change the Facebook and Google Duopoly?
Audio
How Will the Coronavirus Change the Facebook and Google Duopoly?
US Mobile Ad Spend in 2019 Was Lower than Previously Estimated
Article
US Mobile Ad Spend in 2019 Was Lower than Previously Estimated
Prior Assumptions About 2020 TV Ad Spend Growth May Shift in Light of Pandemic
Article
Prior Assumptions About 2020 TV Ad Spend Growth May Shift in Light of Pandemic
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
Audio
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
YouTube Isn't as Big as Most Analysts Thought—What that Meant for eMarketer's Estimates
Article
YouTube Isn't as Big as Most Analysts Thought—What that Meant for eMarketer's Estimates
In Crisis, UK Consumers Trust Established Organizations for Information
Article
In Crisis, UK Consumers Trust Established Organizations for Information
US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020
Article
US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020
More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic
Article
More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic
The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash
Audio
The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash
Coronavirus Catapults Grocery Ecommerce in the UK, but Online Grocers Struggle to Meet Demand
Article
Coronavirus Catapults Grocery Ecommerce in the UK, but Online Grocers Struggle to Meet Demand

Latest Forecasts

Instagram, US
Forecasts
Instagram, US
Twitter, US
Forecasts
Twitter, US
Pinterest, US
Forecasts
Pinterest, US
Facebook, US
Forecasts
Facebook, US
Snapchat, US
Forecasts
Snapchat, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Worldwide Ad Spending, by Country
Forecasts
Worldwide Ad Spending, by Country
Pandora, US
Forecasts
Pandora, US
Worldwide Mobile Ad Spending, by Country
Forecasts
Worldwide Mobile Ad Spending, by Country
Google, US
Forecasts
Google, US
Mobile Ad Spending, North America
Forecasts
Mobile Ad Spending, North America
Digital Ad Revenues, by Company, US
Forecasts
Digital Ad Revenues, by Company, US
Total Media Ad Spending, by Country
Forecasts
Total Media Ad Spending, by Country
Amazon, US
Forecasts
Amazon, US
YouTube, US
Forecasts
YouTube, US

"Behind the Numbers" Podcast

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash
Audio
The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash
Effective, and Noneffective, Ads During the Coronavirus Outbreak
Audio
Effective, and Noneffective, Ads During the Coronavirus Outbreak
The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19
Audio
The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
Audio
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
Audio
The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope
Audio
Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope
Social Media Ads, Engagement and Influencers amid the Coronavirus
Audio
Social Media Ads, Engagement and Influencers amid the Coronavirus
Sizing Up COVID-19's Impact on Retail
Audio
Sizing Up COVID-19's Impact on Retail
COVID-19 Has Ground Tourism to a Halt. Now What?
Audio
COVID-19 Has Ground Tourism to a Halt. Now What?
The Weekly Listen: How COVID-19 Affects Grocery Delivery, Forces New Innovations and Brings Out Best (and Worst) of Companies
Audio
The Weekly Listen: How COVID-19 Affects Grocery Delivery, Forces New Innovations and Brings Out Best ...
How COVID-19 Might Impact Ad Spending
Audio
How COVID-19 Might Impact Ad Spending
The Ad Platform: Can Political Advertisers Learn from D2C Brands?
Audio
The Ad Platform: Can Political Advertisers Learn from D2C Brands?
COVID-19's Business and Consumer Impact in Europe
Audio
COVID-19's Business and Consumer Impact in Europe
How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos
Audio
How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos
The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands
Audio
The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands
noad