To make an Upfront commitment is to make a bet—a bet that buying inventory ahead of time is worth the discount and that buying closer to when ads run is not worth the premium. It’s a better bet to grab ad space now in case it runs out later.
Curated by eMarketer, this special collection of interviews will help you understand the new approaches adopted for this year’s Upfronts and NewFronts and how changes in consumer behavior are affecting strategies.
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