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EMARKETER

Snapchat stagnates and TikTok's on its tail

Article by Sara Lebow  |  Jan 21, 2021
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Snapchat stagnates and TikTok's on its tail
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Social Media Users
United States
Instagram, Snapchat, and TikTok Users in the US, 2019-2024 (% of social network users)
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TikTok’s growth is dancing along, as US social network users are increasingly deciding that the app’s “For You” page is for them. We estimate that 34.2% of US social network users will sing, skate, and sea-shanty on TikTok in 2021, putting TikTok on track to become as coveted as Snapchat by 2024—though we don’t expect either platform to come close to Instagram’s popularity

 

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